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Simple Ways How To Use Social Listening To Find High-Quality Guest Blogging Opportunities

[ad_1] How To Use Social Listening To Find High Quality Guest Blogging Opportunities

If you’ve been around the blogging block, you know that guest posting is one of the tried-and-true tactics to promote your blog.

That is why we’ve written a lot on topics such as guest blogging plan and crafting fantastic guest post pitches. And it is also why you get bombarded with all those email requests from people asking to guest post on your site (in case you haven’t yet — it is coming soon — trust me! ).

But not all guest article opportunities are created equal. And if you are going to take the time to compose a quality guest article for someone else’s blog, you want it to be on a site where it’s going to capture the attention it warrants.

Finding those guest post opportunities is not always simple. I mean sure — every niche has popular blogs that are no-brainers to target.

But that prevalence is still a double-edged sword, and it is not always possible to snag a guest article spot there.

So what if you can find guest article opportunities that are still juicy…but fly a tiny bit more below the radar?

In today’s article, I’m going to show you how you may use a tool called Awario to pull quality, attainable guest post chances from the 13 billion web pages that Awario monitors each and every moment.

How Awario can help you sniff out guest blog Changes

Awario is a social media and web listening instrument. That’s a fancy way of stating that it monitors the Internet (nicely, ~13 billion pages on the Internet) for mentions of specific keywords and collects them in an easy-to-use dashboard.

Unlike many other tools, it monitors 7 different sources, including websites and blogs:

  • Twitter
  • Facebook
  • Google+
  • YouTube
  • Reddit
  • News/Blogs
  • Websites (this one is not super helpful for finding guest posts, although )

There are tons of different applications for this kind of instrument, and I’ll discuss them later on in this post. But first, I want to concentrate on how this functionality helps you find guest post opportunities.

In Adam’s article on building a guest blogging strategy, his first trick is to”contribute to websites that aren’t a waste of your time”. Those are sites that, in part:

  • Have an engaged audience
  • Can drive visitors Because of Their popularity

Because Awario looks at so many distinct sources, it can help you turn up those types of sites using large, engaged audiences which you might not have the ability to find if you just looked at something such as a site’s backlinks.

Moving hands-on using a real example

To explain to you how you can find guest article opportunities with Awario, I set up a sample alert for Digital Nomad. If you’re not familiar, a basic requirement for being an electronic nomad is you begin a blog about being a digital nomad (bonus points for writing about coworking spaces in Chiang Mai! ).

Okay — that is tongue in cheek. However, there are a lot of blogs about digital nomad’ing. So if you wished to begin your very own such site, below are a few examples of how you can find guest article chances with Awario.

Just to be clear, however, the tactics which you’ll learn are topic-agnostic. So it is possible to use them regardless of what niche your site is in.

A Fast tour of this Awario interface

When you sign into Awario, you’ll notice a dashboard that looks like that:

1 Awario Dashboard

This dash contains a list of your different Alerts. An alert is a subject (based on keywords) that you want Awario to track. For this instance, I set up an alarm for the term”digital nomad”.

You’d want to use whichever keywords align most closely with the types of sites you need to guest article on.

To create an alert, you click the Plus icon:

2 Click Plus Icon

To create a very simple awake, you can simply enter your key words and hit Go. Job done!

However, You can also utilize the More options connection to get extra options:3 Use More Options

Those additional options allow you:

  • Only find mentions of a specific URL
  • Exclude articles with certain keywords
  • Simply pull alerts from specific languages, states, or resources

4 Additional Options

And if you want to acquire even more creative with your awake, you may use the alternative all the way at the base to Switch to Boolean search.

Boolean search is slightly more complex to install because it takes you to use Awario’s search operators. But the benefit is that you are able to mix-and-match operators such as…

…to create really fine-tuned alarms that perfectly match the chances you’re looking for:

4.1 Enter Query

Once you’ve created your alert, you will want to wait a couple of days while Awario collects mentions. Awario functions quickly — but you’ll still need at least a few days of data to be sure that you can find quality opportunities.

As soon as your alert has any data, here’s how you can utilize Awario to drill-down into the data and pull out guest article chances.

Locate top influencers with pre-built reports

Awario includes three built in reports. Let us look at the first one — Mention Statistics. This report lays out the most busy users/sites to your alert key word:

5 Mention Statistics

At this time, you may be saying –“Colin, that’s a list of social networking accounts. You can not guest article on those!”

Yeah… you are right. But here’s the thing:

  • Individuals with huge social media followings often have a site which you may guest article on.
  • These numbers are immediate proof that the blog currently has an engaged audience.

Let us look at two examples from this report.

First, you can see that Digital Nomad Girls both cites the term”electronic nomad” a whole lot and also has a Large societal reach:

6 Digital Nomad

If you click through to their profile, then you’ll see that Digital Nomad Girls does indeed have a website:

7 Click Through Website

And there’s your guest post prospect!

Let us look at another one:

Should you check out the influencers on YouTube, then you’ll see Chris that the Freelancer sitting there with 52,000 readers :

8 Chris Freelancer Subscribers

After you click through to Chris’ YouTube profile, you’ll find that he also has a site about being a digital nomad:

9 YouTube Profile

And there you go — another quality guest article opportunity where you know the site has a engaged after.

Moving deeper into the accounts

The Mention Statistics report is a good high-level look. But if you click on any of those Display more links, you are able to dig deeper to the influencer report.

For Instance, if you dig into the Influencers report for Twitter, you can quickly spot several additional guest article opportunities right away:

10 Influencers report For Twitter

All three I researched would be solid guest posts using a guaranteed engaged audience.

Employing the real time alarms to go even deeper!

If you would like to acquire really deep, you can dig to the real-time alarms monitoring. The pre-built reports employ some filtering to give you only the best opportunities. Nevertheless, the real-time alerts interface shows you what that’s going on for this specific keyword.

You will need to filter through a lot of general chatter, but you can still find quality guest site opportunities .

In order to make this useful, though, you’re going to need to Comprehend the interface:

11 Understand The Interface

  • [1] — this enables you to choose which networks to include. By way of instance, you could just include Twitter outcomes. Or you could choose to incorporate every single network.
  • [2] — this enables you to sort, filter, and search the outcomes. It is critical that you use these options to cut the sounds.

Ok — so we want to use those options to find individuals who have:

  • Engaged followings
  • Sites we can guest post on

The most important action you should take is to utilize the Filters to set a minimal reach. This removes all of the low-engagement articles:

12 Use Filters For Reach

Now, you can navigate through the high-engagement posts. And…there’s a good one:

13 Browse High Engagement Posts

This is an interesting one because Droplr is really a document sharing tool…not the standard place you would go to search for a digital nomad guest article opportunity. However, this Tweet Indicates that:

  • Droplr is willing to discuss digital nomad topics in their blog (and probably has an audience that’s interested in electronic nomadism, if they’re writing about it)
  • Droplr has solid potential engagement Depending on the Tweet’s reach

And that is a fantastic combo for a possible guest article that you’d likely never find via Google!

You found a site — now here is how Awario can help you nail the pitchOk, so that the illustrations above can assist you in finding guest post opportunities for your own blog. But as soon as you find those chances, you need to pitch your guest article still, right?

So how do you write your pitch? Well, if you have read our specialist roundup on composing pitches, you understand that the caliber of your pitch subject is a massive factor (each one of our respondents mentioned it).

However, how do you ensure your topic is the perfect match for your target site?

Again, Awario can help here. By setting up an alarm for your target website in Awario, you are able to see not just what articles they publish, but which pieces of content receive the most engagement.

Here’s why that is valuable:

If you see a certain post of theirs went gangbusters on Social Networking, it is possible to:

  • Pitch a topic that is based on something you know worked
  • Include your study in your pitch for even more personalization (“Hey, I saw that article XYZ really resonated with your readers on social websites…”)

Recall — to create an alert for a specific site in Awario, you Simply Need to dig into those More Options when you create a new alert:

14 More Options New Alert

Awario review: This tool can do a lot more than finding guest post opportunities

Up until now, I could have given you the impression that Awario is primarily a tool for finding guest article chances.

That is actually not what it’s right prescribed for, however. I found a fantastic, off-label use for this. But its primary job is social media listening and influencer research.

Real-time monitoring for societal websites and websites

Because Awario brings mentions to your keyword in real-time, you may use it to track and interact with your audience, or simply keep track of what your competitors are doing.

I didn’t show you that in the guest article segment — but Every One of those mentions that Awario discovers comprises buttons to Allow You to interact directly without leaving the Awario port:

15 Real Time Monitoring

Awario’s reports also include sentiment analysis so that you are able to go past what folks are saying and also tell how they’re saying it. By Way of Example, you could see that the digital nomad alert comes with a pretty even mix of negative and positive mentions:

16 Sentiment Analysis

Now, that may not be super useful to get a generic keyword. But if you are tracking a keyword that’s directly associated with a brand, it’s pretty helpful to learn whether or not most people are happy, right?

Easy influencer research

If you are engaging in more conventional influencer advertising , lots of the exact tools you saw in the tutorial section above can still help you.

For example, the Major Influencers report lets you immediately get a look at the very influential individuals for your target keyword, for example, different options to sort how they’re presented (I recommend sorting by Mentions, otherwise Awario might develop a high-traffic accounts that just cited your keyword a few times):

17 Easy Influencer Research

And you can apply exactly the identical guest blogging approach into the real-time alert flow by placing a minimal reach level to simply find influential accounts.

Aggressive evaluation to see how you stack up

1 report that I haven’t touched so far is that the Alert Comparison report. This report is not super useful for finding guest post opportunities, but it is very good for competitive evaluation.

As you’d expect from the title, it permits you to compare multiple different alerts against one another.

Therefore, in the event that you install, say, 1 alert for your brand and another for your competitor’s brand, you could quickly see how they compare.

18 Competitive Analysis

At the top, you receive a basic reach/mentions comparison:

But as you scroll down, you get into some more interesting kinds of comparisons.

For example, you could compare influencers for both different alarms:

19 Two Different Alerts

One way that you could utilize this document is to find the gap between:

  • Influencers who mention your brand a lot
  • Influencers who mention that the competitor that a lot

If you can convert a few of the men and women who are only mentioning your competition, that is a big win!

Stay organized with custom folders

In the end, if you need to use Awario for different endeavors, Awario makes it easy to stay organized thanks to its custom folders system.

You can quickly twist up new Projects:

20 Spin Up New Projects

Then, you are able to switch between various projects with just a couple of clicks, which can help keep your dashboard uncluttered and relevant.

Awario pricing: What will all this cost you?

Awario offers three distinct plans based on your needs. If you’re a solo blogger, then you’re likely going to fit best on the bottom tier Starter program.

This program prices $29 a month (billed yearly ) or $290 annually (billed annually). It lets you install 3 alerts and comprises:

  • 30,000 new mentions per month
  • 3,000 stored mentions for each alert

In case you need more energy, both higher grade programs are as follows:

  • Guru — $89 yearly for 10 alarms, 100,000 new mentions per month, and 10,000 saved mentions per awake
  • Business — $299 monthly for 50 alerts, 500,000 new mentions per month, and 50,000 saved mentions per alert

Final thoughts on Awario

Because Awario monitors so many different kinds of content, it is a surprisingly multi-purpose tool.

Sure — both primary uses are for social media monitoring and influencer research. But as I showed you in the tutorial, you may also get creative and use Awario to develop other helpful information — like under-the-radar guest post opportunities at blogs with participated societal followings.

Therefore, if you’re looking for something that can enable you to monitor social websites and a great deal longer , play with Awario and see how you enjoy it.

Awario offers a free 14-day trial of the Starter plan. Therefore, if you’re interested by what it provides, you can play with around 3 alerts and 30,000 cites without paying a thing.

To Begin, click here to head to Awario:

Colin Newcomer is a freelance writer for hire with a history in SEO and affiliate advertising. He helps clients develop their internet visibility by composing primarily about digital advertising, WordPress, and B2B subjects.

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